Facts, figures and data - if you aren't good with these, forget about doing good business! Web &
data analytics is all about doing a fact check and working on it.
Web & data analytics involves collation of web data with the intent to analyse and evaluate it to understand and enhance web usage. By way of this method, businesses measure web traffic on their websites. It gives them a true picture about their web presence. It helps understand the popularity of their website that represents their business online. Based on this data, they can work upon improving it.
Organizations employ this tactic to ensure they improvise from time to time for better online visibility and enhanced customer engagement. It is especially put to use after launching a new offer or campaign. The kind of response one receives on the same can very well be measured by web and data analytics. The number of people visiting the page can be seen by way of this tool. It is thus a very powerful market research tool. It has become a tool of key importance for the businesses.
It serves as a wake-up call for the businesses!