If you aim to be successful in today's times, you have got to make your presence felt
everywhere! Media Mix Optimization helps further this aim.
Various media platforms are used to connect with the customers and prospective customers. These include social media platforms such as Facebook and Twitter, display channels, etc.
These platforms help the customers get a fair idea about what a brand is trying to offer. It is essential to use all kinds of media platforms available in order to reach out to maximum number of people. What is also important is to analyse and evaluate the kind of traffic these platforms are fetching so as to determine suitable content and imagery. For instance, a platform which is more popular among the youth cannot have the same promotional content as that which is largely being used by the senior citizens even though our products and services cater to both the age groups. This is because something that may appeal to the youth may not work as well with the elderly people. Thus, the promotions must be optimised and customised and that can only be done by those who are experienced and efficient in media mix optimization