If you think people are ready to purchase your product as soon as you launch it, you are highly mistaken!
You don't just have to introduce your product in the market but also generate its demand. That's what
demand generation is all about. And it is not just required at the time of launching a product or service
but all through.
Demand Generation is a strenuous process that involves a lot of brainstorming, planning and effort. It is not a plain promotion of your products. It involves invoking the target audience' interest in your product and generating its demand among them. This is done via several mediums including social media platforms such as Facebook and Twitter, SEO content marketing, event marketing and paid advertising campaigns.
A lot of market research and understanding of consumer psyche is required to ensure effective demand generation. Only a team of experts can handle the task efficiently. This is a crucial step as it plays a major role in boosting sale.