If everyone around you is selling mobile phones, do you think you will be able to make profit
and survive in the market if you launch one with similar features and design? No, people would
continue to opt for the already established brands. In order for you to fetch their attention, you
need to come up with something new and innovative. This is where creative strategy comes in.
Creativity is required while building a product and also at the time of marketing it. You cannot use those old and stale advertising ideas to lure the customers every time. There has to be something out of the box. Creative strategy involves a lot of brain storming and research. It requires a team of copywriters, a creative director and an art director to accomplish this task.
It is an attempt to generate customer's interest in the products and services so as to boost business.