With the belief that financial services platforms online will drive the next wave of growth in the indian ecommerce scene, Capital Float was looking at a digital branding intervention to take its growth plans to level next. Our objective for this exercise was not just to give them a new logo, ecommerce friendly design look, but to give them a digital image and purpose that was ‘Big. Aspirational. Game Changer’. One that inspired them to work towards a bigger play in this space.
Majority of financial institution still follow the archaicprocess while providing financial help to smes. Enter capital float - A fast and simple way for smes to access working capital.
What capital float does is remove all the flab from conventional ways of financing smes. Inspired by the core philosphy of capital float, The logo is a minimalist expresion of what the brand stand for.
The challenge here was not just to create any category generic digital content, but to look at the entire product range from a consumer adoption context. This helped the brand create product relevance, adoption, and brand connection for the entire range of gourmet offering.
Chai Point with its unique concept of enhancing the chai offering for Indians, wanted a digital branding intervention that will capture its true essence, its future vision of becoming synonymous with the an experience called tea. Our objective for this rebranding exercise was not just to enhance the brand appeal by contemporize the brand, create a brand that is culturally rich and has all the right ingradients to go on to be an icon.
Digital Strategy, Demand Generation, Conversion Optimization, Social Media Management, Search Engine Strategy, Content Creation